Ollie's Choice
Clean Pet food
Branding & Packaging for Ollie's Choice
Ollie's Choice is a premium, organic better-for-you pet food brand created to give your pets wholesome, nutrient-rich meals from whole food ingredients making sure your pets have better health and a happier life.
What we did
- Research and competitor analysis
- Creative direction and mood board
- Logo suite
- Color palette and type suite, & stationery
- Illustrations, patterns, and icon design
- Packaging suite for 5 colorways for 12oz, & 7oz cans
- Packaging suite for 5 colorways for a pouch
services
Brand objectives
Ollie's Choice aims to set a new standard in pet nutrition by offering clean, and nutrient-rich pet food that prioritize pet health and well-being.
The brand was designed with care and aims to build trust and loyalty with pet owners who value transparency, quality and care for their pets and the planet.
an overview
The aesthetics
The ingredients
Solution
Execution
Branding
The results
Ollie’s Choice blends a modern, refined aesthetic with warm, inviting tones and natural textures, reflecting its commitment to quality, care, and wholesome living.
Through a carefully crafted blend of modern sophistication and approachable warmth, Ollie’s Choice branding effectively communicates the brand’s commitment to premium quality, transparency, and the deep bond between pets and their owners.
The branding for Ollie’s Choice featured clean, modern typography paired with natural textures and a complimentary color palette of teals, earthy neutrals, and warm accents, complemented by refined illustrations and subtle details that show how much we care.
Ollie's Choice in real life
ward house one
I was so impressed with the work that was done on my new company that I immediately asked Angel to review and refresh my 20 year old company’s advertising materials and redo my logo. I am extremely happy with my new logo options and nailing a small change in fonts used made a massive difference in the overall feel of the new logo.
Mike, Business OWner
Marketing assets
"Angel was an incredible person to work with. She worked quickly and her output in Canva was spot on. I will definitely be working with her again in the future!"
happy client
Marketing assets & Infographics
"Another great experience with Angel, she did an exceptional job on this redesign project and did it incredibly fast. Her communication is great, she finished the project way before the due deadline, implemented feedback very quickly and redesigned a great looking marketing asset for us.
She's a true professional! I will hire her again soon for another project."
happy client
ReBrand & Website
There’s always a bit of an unknown working with a new designer and hoping they can bring your vision to life. After having Angel do two branding projects I am having her work on a logo for my new legacy project and wouldn’t think about going anywhere else.
