ABConcepts
A brand refresh for a general contractor company
Brand & Website Design for a Contracting Company
ABConcepts is a full service general contracting company serving Southern California since 1998. Their projects range from simple kitchen remodeling, to constructing commercial buildings from the ground up, to building new, luxury homes.
They are located in the beautiful Thousand Oaks area. They needed a brand refresh to reflect the current clientele and range of services they offer.
Service list
- Competitor research
- Strategy and art direction
- Logo suite
- Color palette and type suite
- Website design and developed
- Signage
- Social templates
What we did
Brand objectives
Our brand objectives was to refresh the legacy brand that works with high value properties in the LA area. We wanted the brand to have a sleek and modern look and feel to reflect the quality of work that this company provides.
an overview
Branding
The Aesthetic
Elements
The components
Achievement
the result
We wanted to keep the soul of this legacy brand, and add a new color palette and type suite, expand the logo suite to fit across all digital platforms to reflect the growth and quality of services offered.
We chose a warm grey color palette with a pop of deep red for contrast. We kept the foundational font which was the heart and soul of the logo and added a new font to give it a more refined look and feel.
We built out the creative direction, the logo suite, color palette and type suite, built a website to host all their work, and banner ad signage to advertise when on a building site.
ABConcepts in real life
ward house one
I was so impressed with the work that was done on my new company that I immediately asked Angel to review and refresh my 20 year old company’s advertising materials and redo my logo. I am extremely happy with my new logo options and nailing a small change in fonts used made a massive difference in the overall feel of the new logo.
Mike, Business OWner
Marketing assets
"Angel was an incredible person to work with. She worked quickly and her output in Canva was spot on. I will definitely be working with her again in the future!"
happy client
Marketing assets & Infographics
"Another great experience with Angel, she did an exceptional job on this redesign project and did it incredibly fast. Her communication is great, she finished the project way before the due deadline, implemented feedback very quickly and redesigned a great looking marketing asset for us.
She's a true professional! I will hire her again soon for another project."
happy client
ReBrand & Website
There’s always a bit of an unknown working with a new designer and hoping they can bring your vision to life. After having Angel do two branding projects I am having her work on a logo for my new legacy project and wouldn’t think about going anywhere else.