Kookie Roots
Gluten Free Cookie & Snacks
Branding & Packaging for Kookie Roots
Zenaura is on a mission to hydrate and revitalize naturally. Using clean and minimal ingredients, this powerful combination of natural minerals, salt and flavors will power you during your next through-hike, workout, or marathon.
What we did
- Research and competitor analysis
- Creative direction and mood board
- Logo suite
- Color palette and type suite
- Stationery
- Original artwork & design
- Packaging suite for 5 colorways for a 12oz can
- Packaging suite for 5 colorways for a pouch
services
Brand objectives
We wanted this brand to stand out among so many competitors and with other products on the shelves by using bold and funky colorways, distinct and original artwork, and a unique logo system.
Our proprietary recipe of ingredients and sourcing is the ultimate clean hydration formula. Using natural formulations and ingredients we assure that this will hit the mark, every time, and it's safe for children and growing teenagers.
an overview
The aesthetics
The ingredients
Solution
Execution
Branding
The results
We wanted a fun and friendly as well as clean and funky at the same time. We wanted the logo suite aesthetics to give a 70's vibe, funky, with zen like font. The rest of the artwork followed.
We created a color palette for the brand that would do well as a website, and also bring out the amazing flavors and colorways of the packaging.
So included in the branding was a custom set of artwork unique to each flavor. Bringing the aesthetics together with the colors, logo suite, and clean body font is key to creating an aesthetic of fun, yet beautiful at the same time.
Kookie Roots in real life
ward house one
I was so impressed with the work that was done on my new company that I immediately asked Angel to review and refresh my 20 year old company’s advertising materials and redo my logo. I am extremely happy with my new logo options and nailing a small change in fonts used made a massive difference in the overall feel of the new logo.
Mike, Business OWner
Marketing assets
"Angel was an incredible person to work with. She worked quickly and her output in Canva was spot on. I will definitely be working with her again in the future!"
happy client
Marketing assets & Infographics
"Another great experience with Angel, she did an exceptional job on this redesign project and did it incredibly fast. Her communication is great, she finished the project way before the due deadline, implemented feedback very quickly and redesigned a great looking marketing asset for us.
She's a true professional! I will hire her again soon for another project."
happy client
ReBrand & Website
There’s always a bit of an unknown working with a new designer and hoping they can bring your vision to life. After having Angel do two branding projects I am having her work on a logo for my new legacy project and wouldn’t think about going anywhere else.
