The Landing
A financial advisory consultantcy
Branding a Financial Advisory Company
The Landing is a Financial Advisory that sets itself apart from the rest by offering a high-touch client experience giving real-world and personalized advice on investing, saving, and creating wealth.
The art direction for this brand included elements of modern elegance, with a personality of reliability, helpfulness, and trustworthiness.
Service list
- Research and competitor analysis
- Art direction and mood board
- Logo suite
- Color palette & font suite
- Stationery
- Flyers and brochure
- Website design
- Digital paid ad campaign
what we did
Brand objectives
We wanted this brand to reflect both the aspirations as well as the services we offer to our clients. We offer advisory options, wealth-building and investment strategies. Our brand is a modern classic style, with bright pops of orange, purple and green, youthful colors.
We designed a full logo suite, color palette and type suite which reflects our audience.
an overview
Branding
The Aesthetics
Elements
the ingredients
Achievement
the results
Modern, fun and yet classy branding styles were used. We love the bold orange, but the muted black and white also provide contrast.
We used a beautiful serif font giving this brand a classic air while the color palette lends itself to having a fun and youthful air.
The results were a contrasting combination of colors and styles to reflect the values and aesthetics of our clients. We love the look and feel of this brand.
The Landing in real life
ward house one
I was so impressed with the work that was done on my new company that I immediately asked Angel to review and refresh my 20 year old company’s advertising materials and redo my logo. I am extremely happy with my new logo options and nailing a small change in fonts used made a massive difference in the overall feel of the new logo.
Mike, Business OWner
Marketing assets
"Angel was an incredible person to work with. She worked quickly and her output in Canva was spot on. I will definitely be working with her again in the future!"
happy client
Marketing assets & Infographics
"Another great experience with Angel, she did an exceptional job on this redesign project and did it incredibly fast. Her communication is great, she finished the project way before the due deadline, implemented feedback very quickly and redesigned a great looking marketing asset for us.
She's a true professional! I will hire her again soon for another project."
happy client
ReBrand & Website
There’s always a bit of an unknown working with a new designer and hoping they can bring your vision to life. After having Angel do two branding projects I am having her work on a logo for my new legacy project and wouldn’t think about going anywhere else.
