Tifi Clean Beauty
beauty simplified, naturally
Product packaging design for clean health and wellness cosmetic brand
Tifi is designed as a non-toxic, hydrating lip gloss and cosmetic brand. The ingredients are sourced from sustainable locations. This brand appeals to the audience who are discerning and selective about what they put on their skin.
The natural formula locks in moisture, while giving the body the minerals and elements that are required for human health.
What we did
- Creative direction & mood board
- Logo suite
- Color palette and font selection
- Packaging & colorway concepts for 8 different colors
- Package design
- Mockups for all 8 flavors
- Stationery set
- Website concept
THE SERVICES
Brand Objectives
We wanted to create a brand that is both elegant, and minimal, appealing to a youthful audience. Our organic cosmetic line are ideal for those concerned about holistic health, non-toxic ingredients, and are concerned about quality sources for them and their loved ones.
Our products are responsibly sourced, while a percentage of the profits go directly back to regenerating the land from where they came.
Overview
Branding
the aesthetics
Elements
the ingredients
Achievement
the results
Art and design concepts were inspired by authentic African nations' traditional patterns and artwork. We infused this throughout the brand
We used a mixture of elegant and clean design, with fun and bright colors to create a perfect mix of elegant and fun.
We created a set of 8 different colorways of packaging to match the varied colors of the lip gloss. The packaging came out beautifully and would stand out on store shelves if they went to market.
Tifi Clean Beauty Love in real life
ward house one
I was so impressed with the work that was done on my new company that I immediately asked Angel to review and refresh my 20 year old company’s advertising materials and redo my logo. I am extremely happy with my new logo options and nailing a small change in fonts used made a massive difference in the overall feel of the new logo.
Mike, Business OWner
Marketing assets
"Angel was an incredible person to work with. She worked quickly and her output in Canva was spot on. I will definitely be working with her again in the future!"
happy client
Marketing assets & Infographics
"Another great experience with Angel, she did an exceptional job on this redesign project and did it incredibly fast. Her communication is great, she finished the project way before the due deadline, implemented feedback very quickly and redesigned a great looking marketing asset for us.
She's a true professional! I will hire her again soon for another project."
happy client
ReBrand & Website
There’s always a bit of an unknown working with a new designer and hoping they can bring your vision to life. After having Angel do two branding projects I am having her work on a logo for my new legacy project and wouldn’t think about going anywhere else.
