Unruly Nature
Branding and packaging for a better-for-you granola brand
Unruly Nature is not your average granola brand. They are well-loved by their local customers. The wide variety of flavor profiles is what makes the stand out from their competition.
We wanted their packaging to be both fun, and to represent their delicious products, both their seasonal flavors, and the mainstays.
Granola but with an unexpected twist
- Competitor research & brand strategy
- Creative direction
- Custom logo suite with 8 logos including 1 brand mark, and 2 seal variations
- Typography
- Color scheme for each product
- We created a lineup of 10 flavors in 2 sizes
- Comprehensive brand guide
- Social media launch package
Service list
What we did
Because of their unique spot in a very competitive marketplace, we wanted to make their prospective customers aware of what they offer - a breakfast cereal with a fun twist. Not just for breakfast, but also for on-the-go snacking, and a welcome addition to any occasion.
We developed a unique gorgeous color scheme for each flavor that stands out on shelves, and offers their customers a chance to join in the fun with QR codes and Easter Eggs planned throughout their packaging.
an overview
Brand Objectives
the aesthetic
The ingredients
The result
Branding
Elements
Execution
The most important element for this brand was their wide variety of unique flavors. So we decided to develop a color scheme that could be both beautiful and easy for my client to add new flavors in the future.
With the launch of the new packaging, we expect that this product will do amazingly well on shelves across the USA. We're so excited for their success!
We finished off the brand creation with a full suite of classy logos, a brand guide that will be a handbook for the company to use, and an entire beautiful lineup of packaging to make their product stand out on shelves.
Unruly Nature in the Wild
ward house one
I was so impressed with the work that was done on my new company that I immediately asked Angel to review and refresh my 20 year old company’s advertising materials and redo my logo. I am extremely happy with my new logo options and nailing a small change in fonts used made a massive difference in the overall feel of the new logo.
Mike, Business OWner
BRANDING + PACKAGING
"The (new packaging) bags arrived today. They look fantastic. I'm so excited... I just love the way your new graphics make the message pop. Thank you again for everything."
Kim, Unruly nature
Marketing assets & Infographics
"Another great experience with Angel, she did an exceptional job on this redesign project and did it incredibly fast. Her communication is great, she finished the project way before the due deadline, implemented feedback very quickly and redesigned a great looking marketing asset for us.
She's a true professional! I will hire her again soon for another project."
happy client
ReBrand & Website
There’s always a bit of an unknown working with a new designer and hoping they can bring your vision to life. After having Angel do two branding projects I am having her work on a logo for my new legacy project and wouldn’t think about going anywhere else.
