Arcos - Architects & Interior Design
an architectural and interior design firm
Branding an interior design & events planning agency
Arcos is a conceptual boutique architectural and interior design firm. The brand is refreshingly modern with a nod in the brand name and aesthetics to its Roman and European roots. The design firm is based in New York.
Service list
- Research and competitor analysis
- Art direction and mood board
- Logo suite
- Color palette & font suite
- Stationery
- Flyers and brochure
- Digital paid ad campaign
what we did
Brand objectives
This brand project was exciting because we had the challenge of combining both a Romanesque/ modern brand to combine both of the servces this agency offers: architecture & interior design, as well as an wedding and events planner.
We drew on classical European and Romanesque, and Baroque styles. We wanted to combine the classic style with lower-case letters to give the brand a more friendly appearance.
an overview
Branding
The Aesthetics
Elements
The ingredients
Achievement
the result
Romanesque and Baroque style imagery gives this brand the classic style and guides the rest of the brand aesthetic.
We used this gorgeous font paired with warm and calm beiges and a pop of terracotta for contrast.
The results were this calming yet authoritative brand reflecting on the quality services and products their clients expect.
Arcos in real life
ward house one
I was so impressed with the work that was done on my new company that I immediately asked Angel to review and refresh my 20 year old company’s advertising materials and redo my logo. I am extremely happy with my new logo options and nailing a small change in fonts used made a massive difference in the overall feel of the new logo.
Mike, Business OWner
Marketing assets
"Angel was an incredible person to work with. She worked quickly and her output in Canva was spot on. I will definitely be working with her again in the future!"
happy client
Marketing assets & Infographics
"Another great experience with Angel, she did an exceptional job on this redesign project and did it incredibly fast. Her communication is great, she finished the project way before the due deadline, implemented feedback very quickly and redesigned a great looking marketing asset for us.
She's a true professional! I will hire her again soon for another project."
happy client
ReBrand & Website
There’s always a bit of an unknown working with a new designer and hoping they can bring your vision to life. After having Angel do two branding projects I am having her work on a logo for my new legacy project and wouldn’t think about going anywhere else.
