Product Branding & Packaging
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the website
brand strategy + research
VISUAL IDENTITY & PACKAGING SUITE
The brand add-ons
Your website is your digital home + storefront. Let's plan your photography aesthetics, get your copy written and then put it all together into your beautiful website.
Every branding project begins with a brand analysis & strategy. We analyze your position in the market, competitors, & pair that with your goals to create your strategy.
Taking that strategy & pairing it with your unique aesthetics, we create your visual brand assets which includes a full logo suite, color palette, font suite, and packaging.
You choose the marketing & brand assets you need, then we create them so you leave with a beautiful suite of everything you need to send your product to market.
55% of a brand's first impression is visual.
My Four Phase Branding Process
BOok a call
BOok a call to start
asset ownership
file ownership
4 weeks
$7000
The Brand + Package Bundle
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With our most popular service, our brand + 1 Package bundle, you save $500!
Investment starting at $7000 and will be custom-quoted based on your packaging needs.
Brand & Packaginge Essentials
PACKAGE DESIGN
BRAND ESSENTIALS
the
the
Graphics & images
Website wireframe
Website development
USER TRAINING
copywriting
So you just want the basics to get there.
This option is made for you. We create your branding and packaging within 3 weeks!
This gives you more time to test and refine the marketing side of your products.
Visual identity
Brand strategy
OUR MOST POPULAR PACKAGE:
3 weeks
SQUARESPACE WEBSITE
$5000
the
essential SEO
Website Design
the
For product founders wanting to get your brand up and running
Starts at $7500
BRAND & PACKAGING ESSENTIALS
Stationery
includes:
Mockups & Guides
Packaging, Patterns & illustration
*See note below
Packaging extras
3 weeks
My Clients Say it Better
-Mike
-Seascape Marine
-Mahaleth Moore
- Well Nourished With Jen
-Trim Victories
-ABContractors
-Emilio
- Well Nourished With Jen
- Tammy Kruger NY Land and Lakes
-ABContractors
"Lovely to work with! excellent work!"
"Extremely likely (to refer us)- already sharing with my sister about how gifted you are! I will refer to you every time!"
"I was so impressed with the work that was done on my new company that I immediately asked Angel to review and refresh my 20 year old company’s advertising materials and redo my logo.
"I am extremely happy with my new logo options and nailing a small change in fonts used made a massive difference in the overall feel of the new logo."
"This was our biggest project with Angel of the year and we couldn't be happier with the way it turned out. Together we laid out a 30-page brand guide spread that will be an asset to our company for years to come. Thank You Angel!”
"That process was challenging and so helpful to get clearer on my target audience and how to best meet their needs. I received many tangible branding tools to use right away- logos, branding colors, business cards, brand relevant pictures, supplemental marketing tools and merch/promotional materials...
As a bonus you connected me with so many additional resources that I can utilize as I work on other aspects of my business- everything from legal help to web site tools to tips for branding photography.
These all are a huge value for a new business owner like myself."
"I had an e-book that needed to be created for my business and Angel was amazing from start to finish.
She was not only professional but very sweet and personable. I felt like she was just as invested in my project as I was. She is very knowledgeable about her craft.
Her design ideas and suggestions helped me feel comfortable with my moments of indecisiveness. I will definitely use Angel again for future projects!"
“I've been working with a branding designer, Angel Nicholson, over the past month and she's a wizard! …
She helped me translate my personality goals as a coach into images, colors, and design. That takes some mad skills!
Mentors matter! She saved me SO much time, energy, and headache!”
"Working with Angel Nicholson on our company’s full branding was a real pleasure.
Angel skillfully translated our brand vision in reality in a seamless and timely manner, whilst ensuring integrity of our company identity and at the same time giving this a sleek and modern look. We would wholeheartedly recommend Angel Nicholson’s services."
"There’s always a bit of an unknown working with a new designer and hoping they can bring your vision to life, the fear is you’ll spend a bunch of money and get something you have to live with but may not be in love with.
After having Angel do two branding projects I am having her work on a logo for my new legacy project and wouldn’t think about going anywhere else."
Here's why you need a cohesive brand presence:
Consistency in visual identity
Working with the same designer makes for more streamlined communication. This leads to a more efficient design process, and quicker turnaround times.
If you choose to go with a package designer/ brand designer, it's more efficient and cost effective. You reduce your overhead costs, and can minimize delays which helps your product to launch more quickly and within budget.
It is proven that when a company has brand consistency across their platforms, they increase revenue by 10-20%. When your branding is cohesive, it builds much stronger brand recognition.
Streamlined communication
cost and time efficiency
Reason #1
REason #2
reason #3
Need a trusted partner to help you
launch your product?
Once your branding project is complete, you unlock the opportunity for ongoing design work. Our VIP Design Day package is a 1 day or 1/2 day service. We can do any design work which can include presentations, social media, ebooks, magazine, layout, additional SKU's etc.
Feel free to inquire with the form below.
The Process
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Send over your inquiry through the form below. We'll have a 30 minute discovery call. If we agree to work together, I'll add you to my schedule and we'll get started. Welcome!
We'll go through our 4-part brand strategy & development and deliver all the assets to you.
Launch your product! We provide graphics so you can launch your brand with ease, show up for your audience in an authentic way by showing off your new brand!
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We close up your brand project with a comprehensive resource file, 14-day tech support, and video training on how to use your new brand and update your website.
Next Steps!
Once we discuss your project and decide on the best plan of action, and if that step includes working with me on your branding, I'll book you into my calendar and send you an email to get started. The email will have the project details, invoice and contract .
Brand photography. If you need to work with a professional stylist or photographer, I have some recommendations for those services.
Here are a few things you'll need to do and have on hand before we start on your branding or packaging.
Copywriting. If you don't have your website text together yet, that's ok. I know some talented copywriters who would love to work with you.
Fill out the form below. This books your 30-minute call with me. I'll get back to you within 24 hours with an email confirmation and a Zoom link.
BOok a call
Ready to Create an Amazing Brand?
Please let us know about your project & book a free call
questions? contact me at angel@angelnicholson.com
“There’s always a bit of an unknown working with a new designer and hoping they can bring your vision to life, the fear is you’ll spend a bunch of money and get something you have to live with but may not be in love with. After having Angel do two branding projects I am having her work on a logo for my new legacy project and wouldn’t think about going anywhere else.”
“The process was more in depth than I had imagined and rightfully made me think through questions that I had not considered in order to arrive at the correct conclusions.”
"She did an exceptional job on this redesign project and did it incredibly fast. Her communication is great, she finished the project way before the due deadline, implemented feedback very quickly and redesigned a great looking marketing asset for us.
She's a true professional! I will hire her again soon for another project."
"Angel was a delight to work with! I enjoyed meeting her to discuss the job. She was easy to communicate with, adhered to deadlines and overall I would just say it was a great experience. I will definitely use her services for social media graphics again and wouldn't hesitate to recommend her!"
"Angel was an incredible person to work with. She worked quickly and her output in Canva was spot on. I will definitely be working with her again in the future!"
“I've been working with a branding designer, Angel Nicholson, over the past month and she's a wizard! …She helped me translate my personality goals as a coach into images, colors, and design. That takes some mad skills!
Mentors matter! She saved me SO much time, energy, and headache!”
FAQ
If our client already has copy, that's wonderful and we can use that. We also offer copywriting as a website add-on for an additional fee.
To start the project, you will receive an email with your project details, the contract to sign, and the invoice to pay. Once those have been completed, then we can get started. You will be billed the first 50% along with the contract, and once the project is done, you'll receive the invoice for the second 50%.
I always recomend that my client purchase their own images so that they can use them for other projects and in their marketing. Also, this alows the client to select the type of image licencing they need for thier company. Depending on the project, we will need to use some stock images. Once the strategy call has been completed, I typically will craft an art direction for the project for your approval and revision. Then I will select a few images for the project from a stock image site. Once complete, I send over the details for you to purchase. Then you’ll send me the purchased images for the project. That way you retain the license of that image.
Yes! I offer payment plans if you'd prefer that over our standard payment plan. During our brand workshop you can request to work with a payment plan option instead of a 50% down, and 50% upon completion of the project. Branding and web design is a large, and very necessary investment, so we wanted to make our services available to those who need them. With the payment plan, you pay $1000 as a retainer to get your design project booked on my schedule, and the remaining balance is paid off in $1000 increments until it's paid.
Our custom brand package takes 2 weeks. Our custom website and custom packaging design projects are all custom quoted with custom timelines depending on deliverables, but the average timeframe is between 3-4 weeks.
I focus on CPG, better-for-you B2C food and wellness brands. I specialize in working with food & drink, beauty & clean living brands. If you're not sure, send us an email! I'd love to hear from you!
1/ Complete the contact form below. 2/ Wait for us to email with a confirmation and the zoom link. 3/ If we agree to work together, I'll send you a custom proposal which also has the contract, and the first invoice. 4/ Once your contract and initial invoice is paid, we'll set up a Trello board to organize your project and send you next steps via email.
For service-based businesses, I use Showit. For product-based businesses, Squarespace is the website of choice. It offers all the features that Shopify does, and it's much more user-friendly so you can make adjustments to your own website easily.
Yes, we offer all of those options. Everything is custom-quoted depending on your project needs.