Product Branding & Packaging

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the website

brand strategy + research

VISUAL IDENTITY & PACKAGING SUITE

The brand add-ons

Your website is your digital home + storefront. Let's plan your photography aesthetics, get your copy written and then put it all together into your beautiful website.

Every branding project begins with a brand analysis & strategy. We analyze your position in the market, competitors, & pair that with your goals to create your strategy. 

Taking that strategy & pairing it with your unique aesthetics, we create your visual brand assets which includes a full logo suite, color palette, font suite, and packaging. 

You choose the marketing & brand assets you need, then we create them so you leave with a beautiful suite of everything you need to send your product to market.

55% of a brand's first impression is visual.

My Four Phase Branding Process

BOok a call

BOok a call to start

asset ownership

Brand guide

Google drive

Canva ready

Adobe designed

Revisions 

Mockups

Photo selection

Patterns & extras

COLOR PALETTE

Font suite

LOGO SUITE

*This visual identity & packaging suite is for one product. If you need additional designs or SKU's, the project will be custom-quoted.
Pattern design is essential for boxes, wrapping paper, and for that high-level experience your customers want.
Your very own colors that speak the language your clients are looking for.
Comprehensive Brand Guide to follow for your marketing and beyond.
Revisions are baked into the process to ensure we're both on the same page.
Type is key to the vibe of your brand, so it needs a category all by itself.
All assets will be uploaded to Google Drive.
Visualize what your product looks like in real life. We create multiple product images.
I create a suite of 6-9 logos for your brand to use anywhere you need them.
Get 50 on-brand images curated from license-free photo sites.
No need for you to have Adobe.
All assets are ready to use in Canva.
Not templated work.
Everything's custom-built in Adobe.
Your website is the most important piece of your marketing. This is your digital storefront and you want a website that will keep your customers coming back. We build your website with all the elements it needs to get in front of your customers. We design your website from a wireframe concept, to final launch.  We include your shopping carts, graphics, and content for each page. All with the goal of being helpful & authentic for your audience, and increasing product sales for you.
You own your artwork and designs at the end of the project. Not me.

Packaging

4 weeks

$7500

The Brand + Package Bundle

+

With our most popular service, our brand + 1 Package bundle,  you save $500!
Investment starting at 7,500 and will be custom-quoted based on your packaging needs.

Brand Essentials

PACKAGE DESIGN

BRAND ESSENTIALS

the

the

the

If you have additional SKU's, the project will be custom-quoted.

2 weeks

Starts at $3500

Image selection

Website design

Website development

USER TRAINING

copywriting

Once your project is complete, we leave you with a customized training video on how to add content to your website.
We help you source high quality images for your website if you don't have any. We also recommend a recent brand photo shoot if you're able.
We include basic copy for your website. If you'd like to source a web copy specialist, that's included in the website add-ons and we can make those arrangements.
We build your website with forms, social media feeds, schedulers, responsive and mobile design, and development assets like SSL.
We offer a Showit website with 8 regular pages which include: home, about, service, portfolio, case studies, blog and contact.
The brand strategy creates the foundation for drawing customers to your clean food brand. It helps you reach your financial & business goals. Doing research helps us understand your positioning in the market, messaging for your brand, and finding out what makes your brand different from your competitors. 

Your brand visuals are built upon this foundation, and it's like a roadmap for everything else that we build. With my strategy and research, my clients have reached the status of industry leaders, and have significantly raised their ROI.
See your brands' aesthetics in its entirety in a single space.
How can your product stand out in a crowded marketplace? We discover this and more.
You need to know where you are in relation to your competition. This is a brief study.
Every project starts with a deep dive strategy workshop. 

MOOD BOARD

positioning

competitor research

Strategy workshop

OUR MOST POPULAR PACKAGE:

3 weeks

SQUARESPACE WEBSITE

$5000

the

PACKAGING BUNDLE

essential SEO

We include keyword research, installment of Google analytics, and mage optimization.

Website Design

the

2 weeks

Starts at $4500

BRAND ESSENTIALS

Packaging design

This option includes the art and design for 1 product.  *See note below

custom ILLUSTRations

Your products need to stand out on shelves. The custom illustrations will make sure of it.
Need packaging to go to market? You can't do packaging without the branding as well. They go together, like peas and carrots!  To get to marketing your product quicker, it just makes sense that you have packaging to match your branding. That's what this package helps you do.

And because each product and company is so vastly different, this package will be quoted based on your packaging needs, how many items are in your line up.

includes:

Once your branding project is complete, you unlock the opportunity for ongoing design work. Our VIP Design Day package is a 1 day or 1/2 day service.  We can do any design work which can include presentations, social media, ebooks, magazine, layout, additional SKU's etc. 

Feel free to inquire with the form below.

The Process

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Send over your inquiry through the form below. We'll have a 30 minute discovery call. If we agree to work together, I'll add you to my schedule and we'll get started. Welcome!

We'll go through our 4-part brand strategy & development and deliver all the assets to you.

Launch your product! We provide graphics so you can launch your brand with ease, show up for your audience in an authentic way by showing off your new brand!

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We close up your brand project with a comprehensive resource file, 14-day tech support, and video training on how to use your new brand and update your website.

My Clients Say it Better

-Mike

-Seascape Marine

-Mahaleth Moore

- Well Nourished With Jen

-Trim Victories

-ABContractors

-Emilio

- Well Nourished With Jen

- Tammy Kruger NY Land and Lakes

-ABContractors

"Lovely to work with! excellent work!"

"Extremely likely (to refer us)- already sharing with my sister about how gifted you are! I will refer to you every time!"

"I was so impressed with the work that was done on my new company that I immediately asked Angel to review and refresh my 20 year old company’s advertising materials and redo my logo.

"I am extremely happy with my new logo options and nailing a small change in fonts used made a massive difference in the overall feel of the new logo."

"This was our biggest project with Angel of the year and we couldn't be happier with the way it turned out. Together we laid out a 30-page brand guide spread that will be an asset to our company for years to come. Thank You Angel!”

"That process was challenging and so helpful to get clearer on my target audience and how to best meet their needs. I received many tangible branding tools to use right away- logos, branding colors, business cards, brand relevant pictures, supplemental marketing tools and merch/promotional materials...

As a bonus you connected me with so many additional resources that I can utilize as I work on other aspects of my business- everything from legal help to web site tools to tips for branding photography.

These all are a huge value for a new business owner like myself."

"I had an e-book that needed to be created for my business and Angel was amazing from start to finish.

She was not only professional but very sweet and personable. I felt like she was just as invested in my project as I was. She is very knowledgeable about her craft.

Her design ideas and suggestions helped me feel comfortable with my moments of indecisiveness. I will definitely use Angel again for future projects!"

“I've been working with a branding designer, Angel Nicholson, over the past month and she's a wizard! …

She helped me translate my personality goals as a coach into images, colors, and design. That takes some mad skills!

Mentors matter! She saved me SO much time, energy, and headache!”

"Working with Angel Nicholson on our company’s full branding was a real pleasure.

Angel skillfully translated our brand vision in reality in a seamless and timely manner, whilst ensuring integrity of our company identity and at the same time giving this a sleek and modern look. We would wholeheartedly recommend Angel Nicholson’s services."

"There’s always a bit of an unknown working with a new designer and hoping they can bring your vision to life, the fear is you’ll spend a bunch of money and get something you have to live with but may not be in love with. 

After having Angel do two branding projects I am having her work on a logo for my new legacy project and wouldn’t think about going anywhere else."

Here's why you need a cohesive brand presence:

Consistency in visual identity

Working with the same designer makes for more streamlined communication. This leads to a more efficient design process, and quicker turnaround times.

If you choose to go with a package designer/ brand designer, it's more efficient and cost effective. You reduce your overhead costs, and can minimize delays which helps your product to launch more quickly and within budget.

It is proven that when a company has brand consistency across their platforms, they increase revenue by 10-20%.  When your branding is cohesive, it builds much stronger brand recognition.

Streamlined communication

cost and time efficiency

Reason #1

REason #2

reason #3

Need a trusted partner to help you
launch your product?

Next Steps!

Fill out the form below.  This books your 30-minute call with me. I'll get back to you within 24 hours.

Brand photography. If you need to work with a professional stylist or photographer,  I have some recommendations for those services. 

Here are a few things you'll need to do and have on hand before we start on your branding or packaging. 

Copywriting.  If you don't have your website text together yet, that's ok. I know some talented copywriters who would love to work with you. 

“There’s always a bit of an unknown working with a new designer and hoping they can bring your vision to life, the fear is you’ll spend a bunch of money and get something you have to live with but may not be in love with. After having Angel do two branding projects I am having her work on a logo for my new legacy project and wouldn’t think about going anywhere else.”

“The process was more in depth than I had imagined and rightfully made me think through questions that I had not considered in order to arrive at the correct conclusions.”

"She did an exceptional job on this redesign project and did it incredibly fast. Her communication is great, she finished the project way before the due deadline, implemented feedback very quickly and redesigned a great looking marketing asset for us.
She's a true professional! I will hire her again soon for another project."

"Angel was a delight to work with! I enjoyed meeting her to discuss the job. She was easy to communicate with, adhered to deadlines and overall I would just say it was a great experience. I will definitely use her services for social media graphics again and wouldn't hesitate to recommend her!"

"Angel was an incredible person to work with. She worked quickly and her output in Canva was spot on. I will definitely be working with her again in the future!"

“I've been working with a branding designer, Angel Nicholson, over the past month and she's a wizard! …She helped me translate my personality goals as a coach into images, colors, and design. That takes some mad skills!

Mentors matter! She saved me SO much time, energy, and headache!”

FAQ

Does your package include copy?

If our client already has copy, that's wonderful and we can use that. We also offer copywriting as a website add-on for an additional fee. 

How does billing work?

How does billing work?

To start the project, you will receive an email with your project details, the contract to sign, and the invoice to pay. Once those have been completed, then we can get started. You will be billed the first 50% along with the contract, and once the project is done, you'll receive the invoice for the second 50%.

Do you provide images and stock photography?

Do you provide images and stock photography?

I always recomend that my client purchase their own images so that they can use them for other projects and in their marketing. Also, this alows the client to select the type of image licencing they need for thier company. Depending on the project, we will need to use some stock images. Once the strategy call has been completed, I typically will craft an art direction for the project for your approval and revision. Then I will select a few images for the project from a stock image site. Once complete, I send over the details for you to purchase. Then you’ll send me the purchased images for the project. That way you retain the license of that image.

Do you offer payment plans?

Do you offer payment plans?

Yes! I offer payment plans if you'd prefer that over our standard payment plan. During our brand workshop you can request to work with a payment plan option instead of a 50% down, and 50% upon completion of the project. Branding and web design is a large, and very necessary investment, so we wanted to make our services available to those who need them. With the payment plan, you pay $1000 as a retainer to get your design project booked on my schedule, and the remaining balance is paid off in $1000 increments until it's paid.

How long does a project take to complete?

Our custom brand package takes 2 weeks. Our custom website and custom packaging design projects are all custom quoted with custom timelines depending on deliverables, but the average timeframe is between 3-4 weeks.

What industries do you work with?


I focus on CPG, better-for-you B2C food and wellness brands. I specialize in working with food & drink, beauty & clean living brands. If you're not sure, send us an email! I'd love to hear from you!
 

how does the process work?

how does the process work?

1/ Complete the contact form below. 2/ Wait for us to email with a confirmation and the zoom link. 3/ If we agree to work together, I'll send you a custom proposal which also has the contract, and the first invoice. 4/ Once your contract and initial invoice is paid, we'll set up a Trello board to organize your project and send you next steps via email.

What platform will my website be built in?

What platform will my website be built in?

For service-based businesses, I use Showit. For product-based businesses, Squarespace is the website of choice. It offers all the features that Shopify does, and it's much more user-friendly so you can make adjustments to your own website easily.

Can I add shop and/or blog to my site?

Can I add shop and/or blog to my site?

Yes, we offer all of those options. Everything is custom-quoted depending on your project needs. 

Payment Plan Available

Completely Custom & Unique to Your Brand

Brand + Website Finished in 21 Business Days

VIP Angel Nicholson Design Experience

Ready to Create an Amazing Brand With Us?

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